Parthipan Paramasivam

We’ve already aware about Google Instant Preview option which was introduced at the end of last year. Today, I’ve seen few changes in Google SERP. New Look of Instant Preview: Google testing it’s new Instant Preview option in Google India . Find the below screenshot of new Instant Preview. I hope soon the sponsored links will be displayed in bottom of the organic results too, since the right side panel of SERP is allocated for its new Instant Preview option when users viewing Instant Preview. Cached Link in Dark Gray Color: For quite sometime Google has removed the cached links from the SERPs and only way for webmasters to see the cached pages are by using cache search operator: cache:www.testpage.com Today, In its new look Google has enabled the cached link both in SERP as well as Instant Preview. I hope, this Instant Preview option will be rolled back to everyone soon.

Previously, the same topic has been discussed when Google started using anchor texts from ODP (Dmoz.com) as Title tags in SERPs. Later on Google provided NOODP tag option to webmasters to overcome this update. <meta name=”robots” content=”noodp”> Adding the above NOODP tag is to inform Google not to use any of the text links from ODP as Title tag in SERPs. After this implementation Google will start showing your actual page titles in SERPs. Google always satisfies by providing best results to its users. Now webmasters started facing new scenario which is relevant to above issue. Many webmasters started discussing about the Snippets & Titles from the beginning of 2011. The hottest discussion is about “Google Ignoring the Title Tag in SERPs” Refer : When searching for a particular keyword, the snippets that are showing up for my site, don’t match anything in code? Evidence Google is Ignoring the Title Tag It’s a complicated discussion to a

Ad Sitelinks can appear in four different formats: three-line, two-line, one-line, and embedded: Three-line and two-line formats : Sitelinks are designed to trigger in situations where an ad provides the ideal answer for a search query. These ads are most likely to trigger on unique brand terms. One-line format : Sitelinks will trigger with more generic terms, but may also include brand terms. Embedded format : Sitelinks will trigger whenever your ad qualifies to appear above the search results and the text in your ad exactly matches one or more of your Sitelinks. Source : http://goo.gl/edG6y

Carol Bartz’s tumultuous tenure as the CEO of Yahoo has come to an abrupt end according a report from All Things Digital. Bartz was named CEO of the Internet giant in January 2009 after previously serving as CEO of Autodesk. Source : http://goo.gl/uBctt

Microsoft Bing and Twitter renewed their real-time search agreement, the companies confirmed. They also alluded to "bigger and better things" in the future. Twitter and Microsoft's (NASDAQ:MSFT) search engine found a way to do what Google (NASDAQ:GOOG) and Twitter could not, agreeing to renew their deal to integrate tweets in Bing's search engine. A Twitter spokesperson couched the news via a faux tweet exchange between Twitter and Bing on Storify, which included this line: "Search w/o Twitter = old news. You & @MSN are amazing at using Tweets to make search better & help people stay in the know." The companies also pledged to "do bigger and better things." Source : http://goo.gl/lhl8Q

The recent change in Google Webmasters Tool was made only to classify the internal & external links to help the webmasters to know the actual backlinks coming from other domains. And it won’t affect our current SERP position. If you own ( domains verified under a single webmaster account ) a site that’s on a subdomain (such as property.sulekha.com ) and don’t own the root domain ( Sulekha.com ), you’ll still only see links from URLs starting with that subdomain ( property.sulekha.com )in your internal links, and all others( yellowpages.sulekha.com , foods.sulekha.com, Sulekha.com etc) will be categorized as external links. Google Webmasters Tool have made a few backend changes so that these numbers should be even more accurate for you. Source: http://goo.gl/NWZi9 For an example: Below is the link classification, only if you own(verify) all our sub-domains under a single webmaster account Links for property.sulekha.com