Parthipan Paramasivam

Ad Sitelinks can appear in four different formats: three-line, two-line, one-line, and embedded: Three-line and two-line formats : Sitelinks are designed to trigger in situations where an ad provides the ideal answer for a search query. These ads are most likely to trigger on unique brand terms. One-line format : Sitelinks will trigger with more generic terms, but may also include brand terms. Embedded format : Sitelinks will trigger whenever your ad qualifies to appear above the search results and the text in your ad exactly matches one or more of your Sitelinks. Source : http://goo.gl/edG6y

Carol Bartz’s tumultuous tenure as the CEO of Yahoo has come to an abrupt end according a report from All Things Digital. Bartz was named CEO of the Internet giant in January 2009 after previously serving as CEO of Autodesk. Source : http://goo.gl/uBctt

Microsoft Bing and Twitter renewed their real-time search agreement, the companies confirmed. They also alluded to "bigger and better things" in the future. Twitter and Microsoft's (NASDAQ:MSFT) search engine found a way to do what Google (NASDAQ:GOOG) and Twitter could not, agreeing to renew their deal to integrate tweets in Bing's search engine. A Twitter spokesperson couched the news via a faux tweet exchange between Twitter and Bing on Storify, which included this line: "Search w/o Twitter = old news. You & @MSN are amazing at using Tweets to make search better & help people stay in the know." The companies also pledged to "do bigger and better things." Source : http://goo.gl/lhl8Q

The recent change in Google Webmasters Tool was made only to classify the internal & external links to help the webmasters to know the actual backlinks coming from other domains. And it won’t affect our current SERP position. If you own ( domains verified under a single webmaster account ) a site that’s on a subdomain (such as property.sulekha.com ) and don’t own the root domain ( Sulekha.com ), you’ll still only see links from URLs starting with that subdomain ( property.sulekha.com )in your internal links, and all others( yellowpages.sulekha.com , foods.sulekha.com, Sulekha.com etc) will be categorized as external links. Google Webmasters Tool have made a few backend changes so that these numbers should be even more accurate for you. Source: http://goo.gl/NWZi9 For an example: Below is the link classification, only if you own(verify) all our sub-domains under a single webmaster account Links for property.sulekha.com ...

Like other updates, Google has recently started testing new sitelinks format. Sitelinks are links to other pages on your site that may appear under the search result for your site. Google generates these links automatically, and not all sites have sitelinks. Since Google has testing the new sitelink format, it’s not enabled to all the users and it can be seen only by few users from Today (16 Aug, 2011) onwards. Soon this update will be available to all the Google users. Demote Sitelink URL: Google Webmaters Tools has removed the sitelink blocking option and enabled a new feature to “Demote Sitelink URLs”. Using this tool we can easily demote the sitelink URLs which you don’t want to appear in Google Search Results. Goolge will take these demote requests into their account when generating sitelinks to your website. And Google didn’t give any guarantee that your demoted pages will not appear as a sitelink in SERP. As of now, Google Webmaster Tools allows you to demote up to...

Gmail started showing a small notification about the new sign-in page in bottom of the existing sign-in page. I got noticed about new sign-in page by Today evening (13, Aug 2011) for the first time. Preview of old Gmail sign-in page. You will be landed on Gmail’s new sign-in page, when you click on the “Preview it” link. The new design of Gmail login page is similar to Google Plus design. Below is the preview of new Gmail sign-in page . We can expect the same design for all other services like Google Adwords Sign-in Page, Google Adsense Sign-in Page, and many other Google products.

After Google Plus launch, Google started to change the theme for whole domain. From Google front page to all of its pages they have applied the new look and style. Today, I have seen new changes at Google Search Results Page while browsing. 1. Removed blue underline from Title 2. Title colors where changed from dark blue to light blue 3. “Cached” links were removed from search results.   Screenshot 1: Old look of Google Search Results Page Screenshot 2: New look of Google Search Results Page